Expo Hall • Wed & Thu
1,000s
of Products. Hundreds of Suppliers.
Meet suppliers face to face across all categories, and see the latest innovations in promo to help you generate ideas for your clients.
Gala advance pricing ends Dec 13: save $25 when you add it at registration.00d 00h 00m 00sRegister now
January 5-7, 2027Orange County Convention Center, Orlando
Kick Off Your Year at ASI Show Orlando
Three days to find the products, ideas and vendor connections that set up your whole year.
ASI members get in free and their first hotel night reimbursed, up to $239.* Not a member? Join ASI to unlock every perk.
See all member perks
ASI Show Orlando
Member pass
Expo Hall • Wed & Thu
Meet Top Suppliers
See 1,000s of products.Exclusive to ASI members
*For ASI members. See terms
Keynote • Wed, Jan 6A Conversation With Danica Patrick00Days
00Hrs
00Min
00Sec
Until doors open • Tue, Jan 5
98%say ASI Shows are critical to product sourcing.
99%found products and services to meet immediate client needs.
96%found products or services to expand their markets.
Be where the promotional products industry comes together first, and leave with a pipeline for the year.
Why go
Four Reasons to Be in Orlando This January
Get an early look at new products and trends, pick up ideas you can sell the week you're back and meet the vendors behind your next big order.
Expo Hall • Wed & Thu
First Look
Product Showcase
Get ahead of the show floor and experience the hottest products and newest innovations first. Scan a QR code at a product to unlock full details, pitch it to your clients, or order instantly through ESP+.
Private industry event • Wed, Jan 6
Network at the ASI Gala at Universal CityWalk™
A private night for the promo industry, with ASI Show Orlando exclusively taking over Universal CityWalk. Connect with suppliers and fellow distributors over a dinner buffet, open bar, live music, a DJ, stilt walkers and a photo booth.
$50Advance, until Dec 13
$75onsite from Dec 14Advance price ends in 00 days
Education Day • Tue, Jan 5
Learn It Before the Floor Opens
Dive deep into learning from suppliers and experience the thrill of discovering the newest products first, before the show officially opens.
- 12-1:20 p.m.Lunch & Learn: Suppliers Share Trend-Driven Products & How To Sell Them (free with ticket)
- 5-6 p.m.New Product Preview Reception (free)
Your 3-day plan
Learn, Source and Celebrate
05Tuesday
January
January
Education Day
9 a.m.-6 p.m.
- Free with ticketLunch & Learn: Suppliers Share Trend-Driven Products & How To Sell Them12-1:20 p.m. • Room S310A
- FreeNew Product Preview Reception5-6 p.m. • Room S230A • light snacks, beer and wine
06Wednesday
January
January
Keynote + Expo Day 1
8:30 a.m.-5 p.m. • Expo Hall 10 a.m.-5 p.m.
- FreeKeynote Session: A Conversation With Danica Patrick8:30 - 9:45 a.m. • S320E
- Expo Hall + Product ShowcaseScan a QR code to see product details, pitch to clients or order through ESP+.
- $50 advanceASI Gala at Universal CityWalk™Private industry networking event • Time TBC • shuttle buses from show hotels
07Thursday
January
January
Expo Day 2 + Closing
8:30 a.m.-3 p.m. • Expo Hall 10 a.m.-2:30 p.m.
- FreeThe Big-Idea Breakfast: From Products to Promotions8:30 - 9:45 a.m. • S310A
- Expo HallFinish your Passport and ship your samples home.
- FreeClosing Celebration2:30-3 p.m. • Registration Lobby • drinks, networking and Passport prize drawings
Wednesday, January 6 • Keynote • Free
Keynote Session: A Conversation With Danica Patrick
Success at Full Throttle: Competing, Adapting & Winning in Any Environment
Wednesday, January 6, 2027 • 8:30 - 9:45 a.m.S320EFree coffee & hot tea
In an engaging Q&A with ASI CEO Ashish Mittal, Patrick will share the lessons that have fueled her accomplishments, from tackling obstacles and handling pressure to building the confidence to move toward ambitious goals at full speed. You'll discover how to:
- Navigate change with confidence and turn possibilities into wins.
- Create an authentic and memorable personal brand that stands out in a crowded field.
- Build resilience and maintain momentum when obstacles threaten to slow your progress.
- Develop the focus and discipline required to stay ahead of the pack.
Only 60 tickets available.
Meet Danica PatrickMeet & Greet is after the keynote and includes a professional photo with Danica Patrick and early admission seating for the keynote.Register TodayNetworking Breakfast
The Big-Idea Breakfast: From Products to Promotions
- Thursday, January 7, 2027
- 8:30 - 9:45 a.m.
- S310A
- Free coffee & hot tea
Free
Fuel up with a hot breakfast, make new connections and put your Expo Hall discoveries to work!
Stretch
This interactive session opens with an easy stretching session led by Lori Bolton, a licensed certified comprehensive Pilates instructor, wellness coach and VP of key accounts at Counselor Top 40 supplier The Magnet Group (asi/68507).
Networking challenge
Then during the fun networking challenge, you and other distributors will share the standout products and suppliers you found on the first exhibit day, and collaborate to turn those finds into creative campaign ideas with real business potential.
Walk away with
You'll walk away with fresh inspiration, forward momentum and a new perspective on what's possible. And be sure to bring your business card to enter the prize drawing!
Register Now
First come, first served.
Members only
ASI Members Get More
ASI members can take advantage of these benefits at ASI Show® Orlando, Fort Worth and Chicago.
Not an ASI member yet? Join to unlock every benefit.Join ASI
From the show floor
What Distributors Say About ASI Shows
“
You have to come to the shows. It’s the #1 thing. Literally, we learned everything from being at the show.
Bryan G.Liquid Screen Design • asi/254663
Networking at ASI events has been crucial for building successful distributor and supplier friendships.
Joe M.Promotions by Design • asi/301205
From the education sessions, the keynotes, and the amazing suppliers on the show floor, I’ve learned so much about how to do business more effectively and efficiently.
MR
Mark R.Royal Stitch and Print • asi/314048
I love the family feel of ASI Show and the networking that is encouraged here. It’s fueled us for what’s next for our business.
GM
Gina M.Image Marketing • asi/230242
Plan your trip
Getting There Is the Easy Part
Orange County Convention Center
South Building, Hall A
9899 International Drive, Orlando, FL 32819
Show Hotels
Book through Connections Housing to qualify for your hotel night. Hyatt Regency, Rosen Centre and Hilton Orlando are walkable.
Free Shuttle + Car Rental Deals
Complimentary shuttle from Rosen Inn at Pointe Orlando and Rosen Plaza. Avis and Budget ASI member rates up to 25% off.
Ship Your Samples Home
Free ASI Package Shipping*: drop bags at the red-balloon points. Complete the Passport and one box ships free (up to $30).
Coming from South Florida?
Take the Brightline Train to Orlando
Brightline runs from Miami, Aventura, Fort Lauderdale, Boca Raton and West Palm Beach to its Orlando station next to Terminal C at Orlando International Airport (MCO), about 15 minutes from the convention center. Miami to Orlando takes about three and a half hours.
Orlando perks
Show Your Badge & Save
Don't miss out on all Orlando has to offer! Use your ASI Show badge to enjoy exclusive perks and savings at select restaurants, entertainment venues and attractions through the Show Your Badge & Save Program. Explore, save and make your Orlando experience even more memorable.
Visit OrlandoShow guide
Everything for ASI Show Orlando in One Place
Education Day
Tuesday, January 5, 2027
9 a.m.-6 p.m.
Exhibit Days
Wednesday, January 6, 2027
8:30 a.m.-5 p.m.
Thursday, January 7, 2027
8:30 a.m.-3 p.m.
Attendee Info
- Register Now
- Book HotelFree hotel night*
- Upgrade to the VIP Experience
- Show & Education Schedule
- Exhibitor List
- ASI Show's Commitment to Sustainability
- ASI Show's Service Animal Policy
General Sessions
- Keynote Session: A Conversation With Danica Patrick
- The Big-Idea Breakfast: From Products to Promotions
Education Day Events
Networking Events
Expo Hall Activities
Resources
Last year
The Best of 2026 ASI Orlando
From Atlanta Hawks CMO Melissa Proctor's inspiring keynote on building a winning brand to discovering the products and trends shaping the promo industry, ASI Show Orlando kicked off 2026 with plenty of memorable moments. Revisit Education Day insights, explore standout products from the Expo Hall and catch up on highlights from the first ASI Show of the year.
Questions
Good to Know Before You Go
Need a hand registering? Our registration team can help.
ASI members get free admission to the Expo Hall and Education Day at ASI Show Orlando. Not a member yet? Join ASI to unlock member benefits.
ASI distributor and decorator members in good standing who stay at an official show hotel booked through Connections Housing. It covers the first exhibit night (Jan 6) up to $239, one per company. You'll need your badge scanned on both exhibit days and at the Closing Celebration.
An upgrade with Express Check-In, one ASI Gala ticket ($75 value), Ship-It-Home service ($30 value), a free professional headshot and hotel reimbursement up to $239.
Advance tickets are $50 until Dec 13, 2026. From Dec 14 they're $75 onsite.
Visit participating exhibitors, answer their questions and collect stickers, then drop your Passport at Registration. Winners are drawn at the Closing Celebration. Must be 18 or older.
January 5-7, 2027 • Orlando
Get Ahead in January.
Stay Ahead All Year.
Free admission for ASI members, your first hotel night reimbursed and a $1,000 Passport prize up for grabs.
Ends Dec 13
Gala at $50$75 onsite from Dec 14. Ends in 00 days.Only 60 tickets available.
Meet Danica PatrickFirst come, first served
Show hotel roomsBook through Connections Housing to qualify for your free night.00Days
00Hours
00Minutes
00Seconds
Not an ASI member yet? Join ASI to get in free.
*For ASI members. Hotel reimbursement: ASI distributor/decorator members in good standing; official show hotel booked via Connections Housing; first exhibit night only, up to $239 (taxes and fees excluded); one per company; badge scanned both exhibit days and at the Closing Celebration; submit hotel bill within 30 days. Can't be combined with other ASI Show offers.
VIP Experience
Being an ASI VIP means skipping lines, scoring perks, and standing out while you do it.
Upgrade to the VIP Experience when you register for ASI Show Orlando.
Here's what's waiting for you:
- Express Check-In – Cruise past the crowds with your own dedicated VIP registration line.
- One ASI Gala Ticket ($75 value) – Join the promo party - a night of music, great food, and new and long-time friends!
- Ship-It-Home Service ($30 value) – Don't worry about hauling your swag home. We'll box up your goodies and ship them back for you.
- Professional Headshot – Get a new, free professional headshot. Immediate access, no need to complete your Member Passport steps first
- Sweet Dreams, VIP ($239 value) – Enjoy one night's hotel reimbursement. Sleep tight, wake up ready to go!**
One package per person. **Hotel must be booked through ASI's housing vendor, Connections Housing.
Reimbursement is up to $239 for hotel charges only and applies to the first night of exhibits.
Review the hotel reimbursement program here.
ASI Show's Commitment to Sustainability
The steps we're taking:
- The ASI Show Directory is produced using paper made with 10% post-consumer recycled fiber.
- Freeman Company Sustainability Initiatives:
- Minimize solid waste by utilizing reusable and recycled aluminum structures.
- Lowers carbon emissions through significantly reduced shipping weight and the use of recyclable materials.
- Structures are built locally in each city, eliminating the need for storage and reshipping between events.
- Display signage is printed on recyclable foam core material.
- Carpet-free aisles eliminate thousands of pounds of single-use materials.
ASI Show's Service Animal Policy
The ASI Show permits trained service dogs to accompany owners on the exhibit floor in accordance with the Americans with Disabilities Act (ADA). Non-service animals, pets, and emotional support animals (ESA's) are prohibited. Employees may ask if the dog is a service animal and what task it is trained to perform.
- What animals are permitted: Only dogs (or miniature horses in some cases) trained to perform specific tasks related to a disability are permitted.
- Control: Service animals must be under the control of their owner, such as on a leash or harnessed.
- Prohibited Animals: Pets and Emotional Support Animals (ESA's) are not allowed, even with a special permit or letter.
- Removal: A service dog may be asked to leave if it is not housebroken, is out of control, or poses a safety threat.
Free with ticket
Lunch & Learn: Suppliers Share Trend-Driven Products & How To Sell Them
During this event you'll enjoy lunch and conversation with your distributor peers, and see the latest products and trends from suppliers - plus, you'll learn the best ways to pitch them to your clients.
PLEASE NOTE: A ticket is required to guarantee your free lunch. Pick up your ticket (1 per person) at the Education Desk starting at 8:30 a.m. on Tuesday, January 5. Ticket holders must arrive by 12:05 p.m.
Free
New Product Preview Reception
Join us the night before the Expo Hall opens for an exclusive sneak peek at the hottest new products hitting the market. Enjoy light snacks, beer, and wine as you get the first look at what suppliers will showcase in their booths on both exhibit days. It's your chance to mingle, preview and toast to innovation!
Private industry event
ASI Gala at Universal Citywalk™
Experience the ultimate networking celebration at the ASI Show Orlando Gala, exclusively taking over Universal CityWalk!
Enjoy a delicious dinner buffet and open bar while exploring all the excitement throughout the venue. Experience live entertainment at these restaurants: Bob Marley featuring a live reggae band; Pat O'Brien's with energetic dueling piano players; CityWalk's Rising Star where you can sing along with a live karaoke band!
The fun doesn't stop there! The excitement continues throughout the evening with a live DJ, stilt walkers roaming the streets, and a mobile photo booth to help you capture memories with friends and colleagues. It's sure to be a memorable night and a fantastic time for everyone!
Advance$5010/12/2026 - 12/13/2026
Onsite$7512/14/2026 - 1/7/2027
Free
Closing Celebration
Cap off your ASI Show Orlando experience in style at our Closing Celebration. Mix and mingle, collect new friends' business cards and unwind with beer, wine and other beverages. Experience the thrill of exciting prize giveaways during the ASI Passport drawing. Remember, you've got to be there to win the grand prize and first prize – don't miss out on the ultimate wrap-up party!
Mix & Merch
Dive into a hands-on swag experience and discover fresh products, mix and match your favorites, and build the perfect kit for you and your clients. Explore what ASI suppliers are showcasing – and rediscover the fun of choosing what inspires you most.
Product Showcase
Get ahead of the show floor and experience the hottest products and newest innovations first. Scan a QR code at a product to unlock full details, pitch it to your clients, or order instantly through ESP+.
Convention Center
Orange County Convention Center
South Building, Hall A
9899 International Drive
Orlando, FL 32819
(407) 685-9800
The award-winning Orange County Convention Center, located in the heart of Central Florida and only fifteen minutes from the Orlando International Airport, provides a multitude of event options in two beautiful buildings – the West and North/South.
The OCCC is part of the ever-changing Convention Center District. Nearly $1 billion in entertainment, accommodation and more has been infused into the district, creating a renaissance of tremendous growth and reinvestment.