ASI Show Chicago:
The Industry's Midyear Moment
In July, Chicago becomes the place to get a first look at emerging product trends, hear directly from the industry's most influential voices and connect with peers who are shaping what's next.
Come ready to rethink, refine and return to your clients with ideas that drive real results.
Register Now Upgrade to the VIP Experience
Tuesday, July 21, 2026 • 9 a.m. - 6 p.m.
Wednesday, July 22, 2026 • 8:30 a.m. - 5 p.m.
Expo Hall Open • 10 a.m. - 5 p.m.
Thursday, July 23, 2026 • 8:30 a.m. - 3 p.m.
Expo Hall Open • 10 a.m. - 2:30 p.m.
Upgrade to the VIP Experience when you register for ASI Show Chicago.
Here's what's waiting for you:
One package per person. **Hotel must be booked through ASI's housing vendor, Connections Housing.
Have your badge scanned on both exhibit days, then email your hotel bill within 30 days of the event for reimbursement.
Reimbursement is up to $309 for hotel charges only and applies to the night of July 22 only.
Thursday, July 23, 2026 • 8:30 - 9:45 a.m.
Free coffee & hot tea Red Lobster's Famous Cheddar Bay Biscuit mix free to the first 200 attendees!
At just 36 years old, Damola Adamolekun took the helm of Red Lobster as it navigated rough waters that threatened to sink it – including bankruptcy, shuttered locations and more than $1 billion in debt. Under his leadership, the company has reset its course, and sales are on the rise as younger guests discover the iconic brand.
In this candid Q&A, Adamolekun will share how he helped steady the ship – what he tackled first, what he cut loose and what he rebuilt from the keel up – offering practical moves you can use in your own business. You'll discover how to:
Don't miss this opportunity to gain a proven strategy for winning customers, restoring relevance, earning loyalty and driving profitable growth – no matter the size of your ship.
Come experience the action firsthand! Soardist USA (asi/88083) is inviting you to visit their domestic production facility in the heart of Chicago. Join the team for an expert-led tour and discover how Soardist creates popular, affordable display and apparel products.
You'll follow a full production life cycle from artwork to final product, showcasing industry-leading print technology from Durst. Plus, you'll learn about the full product lineup, including tents, table covers, flags, fabric displays, bags and apparel. All attendees will receive Soardist samples and a special discount offer. Free transportation and lunch from a Chicago-favorite taco truck will be provided.
Meet in the Registration Lobby by 9:50 a.m. with your Show ID Badge.
Tour attendance is limited and is strictly first come, first served.
Set sail for an unforgettable evening aboard the Spirit of Chicago. Enjoy a night of music, great food and high-energy fun as we celebrate America250 in true patriotic style!
The experience begins at 6:45 p.m. with boarding at Navy Pier. At PROMPTLY 7:15 p.m., the ship departs for a spectacular dinner cruise, culminating in a breathtaking fireworks display over the Chicago skyline. Stars, stripes and celebration – this is one night you don't want to miss.
Shuttle Service: Wednesday, July 22, 2026
Pick-up times from show hotels: 6-6:45 p.m.
Return buses to hotels at approximately 10 p.m., following disembarkation.
Tickets are $25 until June 24, 2026.
Cap off your ASI Show Chicago experience in style at our Closing Celebration. Mix and mingle, collect new friends' business cards and unwind with beer, wine and other beverages. Experience the thrill of exciting prize giveaways during the ASI Passport drawing. Remember, you've got to be there to win the grand prize and first prize – don't miss out on the ultimate wrap-up party!
Dive into a hands-on swag experience and discover fresh products, mix and match your favorites, and build the perfect kit for you and your clients. Explore what ASI suppliers are showcasing – and rediscover the fun of choosing what inspires you most.
| AdCapitol, asi/31260 | Pouch with Headband & Cloth |
| Fey Promo, asi/54040 | Swedish Dishcloth |
| Koozie Group, asi/40480 | Water Bottles & Calendars |
| The Magnet Group, asi/68507 | Magnets & Towel |
| The Magnet Guys, asi/68524 | Luggage Tags |
| Pepco Promotional, asi/77280 | Poms |
| SIMBA, asi/87296 | Label Pins |
| Sock Fancy, asi/88073 | Socks |
These scheduled networking groups are open to all attendees. Choose any of the sessions below that apply to you, and simply stop by to learn (or share) with your peers!
Click the title to learn more.
Wednesday, July 22
| 2 p.m. | Women in Promo & Print: Empower, connect, and amplify women's voices.
Join peers and industry champions for a high energy meetup built to empower, connect and amplify women's voices across print and promo. Whether you work on the supplier or distributor side – or in sales, ops, design or leadership – you'll tap into diverse perspectives and walk away with practical, immediately useful insights. A brief opening speaker sets the tone before guided group discussions help you build new connections, gather fresh tactics and leave with clear next steps.
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| 4 p.m. | New to the Industry: Expand your knowledge and gain industry insights.
This quick, beginner friendly meetup is designed to help newcomers build confidence and understand the basics of the promo world. In a guided, small group setting, you'll learn how the supplier-distributor model works, pick up practical tips for navigating events and get answers to the questions everyone has when they're starting out. You'll leave with helpful insights, useful resources and a few new contacts to support your growth.
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Thursday, July 23
| 1 p.m. | Zillennials x Boomers: Discuss generational differences, shared values, and working better together.
Coming soon.
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Visit participating suppliers found on the passport inserted into your Show Directory. Find out what their hottest promo products are, collect their stamps then submit your completed passport to be entered to win amazing prizes.
ASI Show Chicago 2025 was a launchpad for momentum; a three-day celebration of fresh ideas, emerging trends and real-world connections powering the second half of the year. Thousands of promo pros gathered, eager to spark inspiration, learn from expert voices and uncover products built to break the mold.
Event Recap
ASI members can take advantage of these benefits at ASI Show® Orlando, Fort Worth and Chicago:
Advertising Specialty Institute® (ASI) is the world's largest membership organization serving the $26.6 billion promotional products industry. ASI members have access to marketing services, sales tools, free education and networking events to help them build sustainable businesses.
Join ASI Now
"This my first time at ASI Show and I am so impressed. From the education sessions, the keynotes, and the amazing suppliers on the show floor, I've learned so much about how to do business more effectively and efficiently. I'm leaving with some new and amazing industry relationships, which I'm sure will have a positive impact on my business."
"Yesterday was a very productive day for us at ASI Show Orlando. Not only did we get the chance to meet with hundreds of people, but we already have 4-5 projects in the pipeline. Amazing show!"
"I love the family feel of ASI Show and the networking that is encouraged here. It's fueled us for what's next for our business. I'm motivated, energized, ready and willing to go home and start increasing and growing my business, knowing we have the support of ASI behind us."
"We were thrilled with how productive this show was for us. We had people with real projects, who were very qualified and very interested to learn and take samples with them for their customers. We are very pumped up and have high expectations for the potential coming out of this show."
Visit the ASI Package Shipping (formerly Collect & Ship It) desk in Registration and sign up for free. You'll be given a unique number along with two bags. While walking the Expo Hall, drop off your bags at the ASI Package Shipping drop-off points, which are marked with red balloons, or locate them on the floor plan in your show directory.
NOTE: For catalogs or samples deemed particularly important, it is recommended that you drop your items in the ASI Package Shipping area in the Expo Hall so that you can leave with your UPS® tracking number in hand.
You'll need your personal/company UPS number, which allows you to use your discounted UPS rate. Your UPS number will be put into the system so your items will be shipped to you automatically after you drop off.
ASI distributor and decorator members will receive free shipping for one box to anywhere in the continental U.S. or Canada (no international shipments or shipments to U.S. territories) via ground transportation up to $30 when you complete the ASI Passport (any box over 70 lbs. may be subject to a surcharge).
While at ASI Shows, ASI distributor members can participate in the ASI Passport. Don't just scan the show floor – this is your opportunity to learn more about the participating ASI Passport exhibitor participants and their products, and your chance to win amazing prizes. When visiting each participating exhibitor, ask them their question provided on your ASI Passport, fill in the answer, get a sticker and add your information. Then, drop off your completed Passport at Registration and you could win one of a variety of exciting prizes! Winners are chosen at each ASI Show during the Closing Celebration.
Must be 18 or older to win.
Winner must be present to receive the prize.
Winner must be present to receive the prize.
