Exhibitor Success & ROI Center

Your FREE on-demand exhibiting resource.

Get answers to your questions, expand your knowledge and improve your ROI when you follow this proven-effective 5-step Exhibitor Success Program. America’s leading trade show productivity expert, Jefferson Davis of Competitive Edge, has developed and refined this program over the last 30 years.


XPress Leads Overview

What’s new for 2020.

Thursday, September 12, 2019
11 a.m. ET

Presented by:
Amy Thrasher, Convention Data Services

  • Product overview
  • Benefits of lead retrieval
  • Creating a lead strategy
Play Recorded Webinar

So Much More Than Scanning a Badge

Understand lead management features to maximize your onsite experience.

Tuesday, November 12, 2019
2 p.m. ET

Presented by:
Amy Thrasher, Convention Data Services

  • Product overview
  • Email follow-ups
  • Customer qualifiers and survey
  • Literature fulfillment
  • VIP alerts
  • Taking notes and rating leads
  • Badge scanning - online vs. offline
Play Recorded Webinar

Lead Management Checklist

Are you ready for the show?

Thursday, December 19, 2019
2 p.m. ET

Presented by:
Amy Thrasher, Convention Data Services

  • Setting lead goals
  • Using the exhibitor portal
  • Naming devices and apps
  • Downloading leads
  • Accessing real-time onsite reports
  • Lead follow-up plan
Register Now

STAND OUT at your next trade show!

Get valuable tips from the Top 25 Exhibitor Booths at ASI Show® Chicago.

Get the Top 25 Standout Exhibits Report

Watch & Learn

Trade Show Tips From Jefferson Davis of Competitive Edge

Meet Jefferson

Meet Trade Show Productivity Expert Jefferson Davis

Partnership with ASI Show

Jefferson Davis & ASI: A Partnership to Promote Trade Show Success

Power of Trade Shows

Discover the Power of Trade Shows


Step 1

Download Planning & Implementation Tools:

  1. Download your 16-Week Trade Show Planning Spreadsheet
    Click the following shows to add reminders to your calendar on when to start your planning.
  2. Exhibit Cost Control Spreadsheet
  3. Exhibit Performance, Value and ROI Measurement Spreadsheet

Step 2

Schedule and Complete Strategic Planning Exercises

  1. Define Your Outcomes (16 weeks prior)
  2. Identify & Attract Your Ideal Visitors (12 weeks prior)
  3. Manage Your Visitor’s Experience (10 weeks prior)
  4. Manage Your Leads (10 weeks prior)
  5. Measure Your Performance, Results & ROI (10 weeks prior)

Step 3

Learn and Succeed With Live & On-Demand Webinars:

Exhibiting Cost Control: Tips & Tools for Saving Money & Getting More Bang for Your Buck

Thursday, March 14, 2019

Play Recorded Webinar

Trade Show Social Media Best Practices: Optimizing FREE Marketing to Build Your Brand & Drive Traffic

Thursday, May 2, 2019

Play Recorded Webinar

ASI Show Exhibitor Web-Briefing: How to Have a Positive and Profitable Exhibiting Experience

View-by date: Upon signing space contract

Play Recorded Webinar

High-Impact Pre-Show Planning: How to Manage Your Exhibit Program for Maximum Results

View-by date: 16 weeks before show

Play Recorded Webinar

How to Make YOUR ASI Show Exhibit Stand Out From the Crowd

View-by date: 14 weeks before show

Play Recorded Webinar

High-Impact Pre and At-Show Marketing: How to Build Brand Awareness & Drive Qualified Booth Traffic

View-by date: 10-12 weeks before show

Play Recorded Webinar

Secrets of the Aisles: Critical Skills Every Booth Staffer Needs to Know and Master

View-by date: 6 weeks before show

Play Recorded Webinar

Lead Management & Measurement: How to Improve Lead Quality, Sales Conversion and Measure Performance, Value and ROI

View-by date: 4 weeks before show

Play Recorded Webinar

Step 4

Read Articles for Additional Insights:

Plan for Success/Manage Your Money:

  1. NEW! Two Important Outcomes Your Exhibit Should Deliver
  2. What Role Should Show Location Plan in Your Exhibiting Decision?
  3. 32 Ways to Stretch Your Exhibiting Dollar
  4. Planning to Win: Exhibiting by Objectives
  5. The Most Overlooked Key to Exhibiting Success

Promote Your Participation:

  1. NEW! Discover & Deliver Your Attendee-Focused Value Proposition
  2. NEW! Integrating Social Media Into Your Exhibiting Program
  3. The Single Most Important Factor Impacting Exhibiting ROI
  4. High-Impact Pre-Show Marketing
  5. How to Rewrite Your Exhibitor Listing to Drive Booth Traffic

Create an Effective Exhibit:

  1. NEW! 9 Steps to Stand Out and Be Remembered at Your Next Show
  2. NEW! Improving Exhibiting Effectiveness E-Book
  3. Booth Location Blues
  4. So Why Should an Attendee Visit YOUR Booth?

Prep Your Staff:

  1. Conducting Effective Pre-Show Staff Meetings
  2. Trade Show Attendee Rules of Engagement
  3. Staffing for Success

Manage Your Leads:

  1. Improving Lead Quality by Asking the Right Questions and Capturing More Information
  2. Closed-Loop Lead Management – How to Capture Higher Quality Leads and Convert More to Sales

Manage Your Leads:

  1. Exhibit Measurement Made Easy – How to Measure Exhibiting Results and Return on Investment

Step 5

Ask Our Team of Trade Show Experts

Get free, quick expert answers to your most pressing questions from Jefferson Davis and his team.

Submit your question now!
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